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Nilou works with client teams to define transformational visions and strategies for their digital activity, aligning and balancing business objectives and user needs, to ensure delivery of organisational goals. Passionate about creating change, Nilou ensures that strategies are not only ambitious and innovative, but also practical within each organisation’s unique business and technical context.
Combining a background in business analysis and project management with extensive experience of developing digital strategies, client-side and agency-side, she understands the organisational challenges of large digital change projects, complemented with further insight and tools from a post-graduate qualification in coaching and mentoring.
Nilou’s extensive experience includes the charity sector (including having worked at Cancer Research UK for many years) as well as blue-chip clients including Singapore Airlines and Intel. Since joining Precedent, she has worked on a number of large scale transformational projects for clients in the destinations, education, regulatory and membership sectors.
Some of Nilou's colleagues
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