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The subject of customer experience has enjoyed attention almost to the point of obsession over the last few years, and for good reason. Anyone who knows anything about customer behaviour knows that people no longer connect on a personal level with brands.
We’ve got end of financial year on our minds at Precedent – between starting a new financial year in the UK and Australia’s EOFY approaching sooner than any of us would care for, there’s a lot of planning to be done. So if you’re planning goals and projects for the new financial year and considering how best to allocate your digital budget, read on for the key things you need to consider.
Perth Airport website has been highly commended for the Best Airport Website in the Moodie Davitt Digital Awards.
In early March our Digital Experiece Director, Dan Baker joined St John of God's Group Manager of Marketing and Corporate affairs, Sally-ann Parker to speak at the recent CMO/CIO/ADMA Executive Connections event in Melbourne about the customer-led strategy that resulted in the new website launch in December 2016.
Perth Airport is changing at a rapid rate. Terminal expansions, Airport Drive and the sparkling new T1 Domestic Terminal are a few of the major infrastructure projects that continue to transform Perth Airport into a world class facility. Their plans are firmly focused on re-defining the customer experience for anyone using air travel through this growing and vibrant city.
To complement the physical change, Perth Airport have been working to transform their digital experience, having recently launched an outstanding new mobile friendly website.
We’re absolutely delighted to announce that Edinburgh Business School picked up the award for the category ‘Professional Services Website, App or Campaign’ at the DADI Awards 2016.
Congratulations to our client, the British Medical Association, for their well-deserved award nomination at the Digital Impact Awards 2016. They have been shortlisted for the category ‘Best use of digital by a Charity, NGO or NFP’.
With over 600 entries into the DADI Awards in 2016, we're thrilled to announce that Edinburgh Business School has been shortlisted as a finalist for best website for 2016. Winners will be announced in October. Here is the story of the project and its results.
Sussex-based owners Tristram and Rebecca Mayhew have built one of the fastest growing companies in the country. Now with over 30 UK sites and 15 US sites and a growing portfolio of adventures under the Go Ape brand, they needed a robust website that would support their drive for delivering a superior visitor experience from the very first interaction. We were appointed back in 2015 to help them realise their ambitious plans.
A great win for our client The University of Gloucestershire who scooped a bronze award for best website at the 2016 HEIST Awards.
This is why we run tailored leadership summits for our clients and those interested in digitally transforming their organisation. We can help to inspire and motivate senior management teams and get buy in on the importance of digital transformation
The third and final report in our ‘Digital Strategy Report Series,’ which currently includes our Daring to be Digital and CX: Survival of the Fittest reports, is currently under construction.
Over the last two months, Anthony Nolan have received a record number of visitors to their site and most importantly, conversion rates are high as users are signing up to be donors! Lara is a 24-year-old Chinese-Thai-Italian student who was diagnosed with Acute Myeloid Leukaemia in December 2015, and needs a stem cell donor to save her life.
Using case studies from around the world, Jenni will shine the spotlight on those organisations who have fixed major issues in recruitment, retention and customer satisfaction by tackling customer experience head on.
Together partnered with Precedent to bring its new unified brand online through a comprehensive digital transformation. After more than 40 years operating as a specialist lender, with more than 15 different brands, the group of companies previously known as Jerrold Holdings decided to create a single brand identity to affirm its status in the market as a leading finance provider.
Digital transformation, the project to internalise the changes that digital has brought about, is part cure for change, and part a necessary change itself. Its tempo is increasing and more universities are starting the journey. This webinar will measure the steps that the bold have taken so far, presented by Rob Van Tol, Senior Strategy Consultant at Precedent.
It is with great sadness we share the news that Hardip Bhamra, our beloved Managing Director, passed away suddenly on Friday 6th November. He had been with Precedent for over 20 years and it has come as a great shock to us all. He was an inspiration to everyone who met him.
The Drum have just released the results for The Drum Digital Census 2015 and we are absolutely thrilled to be ranked =7th in the elite rankings!
Our latest whitepaper, ‘Bums on Seats – the digital battle for students,’ leverages our experience working with some of the biggest universities across the UK and Asia Pacific, implementing a range of digital solutions to ready universities for digital change.
Last week, I went to the Institutional Web Management Workshop and although I love all of my clients, it is the higher education sector in particular that is drawing my attention at the moment. They’re a sector which has notoriously been slow to catch on to digital, but seeing what some of the attendees are focusing on now, that makes it all the more impressive.
The Design Week Top 100 Consultancy Survey results have just been released and we are delighted to see we are still a Top 20 agency, rounding it out at number 20. We are also very happy to place 4th in the Top 10 agencies specialising in digital, which makes up 23% of the market share.
Econsultancy’s Top 100 Digital Agencies report has just been released and we are delighted to once again be in the Top 20 Design and Build agencies in the UK, ranked at no. 15.
Think digital transformation is an intangible and impossible goal? Here are six ways the British Heart Foundation (BHF) and Precedent used the redesign of bhf.org.uk to deliver enhanced services and inspire major internal changes to win the fight against heart disease.
During this joint webinar with Sitecore, I will explore the BHF’s journey to transformation using our CARE model from our CX: Survival of the Fittest report. I will also share some of the great results the BHF has seen, including in their first month since launching, a 277% increase in donations from December 2013, to leave you inspired to drive digital change in your NFP organisation.
Membership bodies – organisations that provide support, guidance, training, and networking for professionals working within particular disciplines, and work to shape policy and influence perceptions on behalf of their members, are as diverse and specialised as you might imagine.
Our new report, The New Membership Mindset: redefining the member experience with impact, proposes a new membership body – one that puts member needs first and foremost. The IMPACT process within the report acts as guide to help you become truly digital by default, and arms you with five keys areas of digital change to get you inspired to think big, start small and act quickly to put you on the path to digital transformation.
This morning The Drum released the rankings from their Independent Agency Census and we are delighted to be ranked =8th in the elite table of overall high performance in the census.
What happens when you're just too successful? You might be prepared for success but is your website?
The National Anzac Centre offers a truly immersive experience not limited by its physical boundaries.
Following the launch of our latest customer experience report, CX:Survival of the Fittest, we decided to take a look at what's topping the digital wish lists of our clients and prospective clients in 2015.
We have been working with the UK arm of GS1, the company behind the most widely used supply chain standards system in the world, to build a sophisticated new digital platform –built in Sitecore – that will enable global organisations of all sizes and in all sectors to stay at the forefront of commerce and trade effectively
The British Heart Foundation’s new 2020 strategy is boldly singular: Fund more cutting-edge medical research to win the fight against cardiovascular disease, and a new digital platform is critical to its success. Today, on #GivingTuesday, the new bhf.org.uk website launches.
We share our thoughts along with Shop Direct, Made.com and iCrossing on how to create a successful customer experience.
We are delighted to see the new Energy Saving Trust responsive website go live, designed to provide consumers and businesses with the information, support and the tools to help save money on energy bills and reduce their carbon footprint.
Last month at Ignite Sydney [digital] I shared 5 principles that I learned from Industrial Design that I use every day at work, and can be applied to anything that you do. Here I’ll explain how those 5 lessons can help us create meaningful ideas and deliver them intelligently.
This October, Precedent were invited to speak at the Australian International Education Conference to present our Digital Campus concept. I have presented this several times since it came out and each time I have been challenged by questions after it. These then has informed how I present the concept the next time round. The biggest question has always been ‘how?’ so this time round I committed to leaving the audience with five simple steps to achieving a truly innovative and business changing digital program.
Last month, Cory Hughes, our head of Hong Kong, and I ran a workshop with Pacific Conferences on Marketing Strategies for Higher Education Student Recruitment in Singapore, based on a future vision from our Digital Campus report. We then took the delegates through a series of tasks to define opportunities for business transformation. Big stuff. Any of our clients who have been through this process with us on a project will know that this is a pretty huge undertaking usually taking over a month and incorporating feedback from many stakeholders. So, doing the same thing in two days with multiple businesses was always going to be pretty intense.
Our Non-Exec Phil Jones is no stranger to digital accolades, but this week we want to say a huge congratulations as he secured a top 20 slot in the Drum Digerati ahead of Sir Martin Sorrell and Martha Lane Fox.
I was recently lucky enough to be invited as a guest to the Hong Kong Institute of Bankers Annual Conference which set about tackling the big issues and opportunities facing the finance sector. Unsurprisingly, the most pressing issue for most of the 500 in the room was the seismic shift that technology is having on the sector, specifically the rapid growth of digital and mobile channels.
We hosted the Trendy Bar Dweller room and as part of the 'personalisation' theme from the conference, we asked delegates to showcase their best "Trendy Bar Dweller" persona. We loved all your photos, and the most creative goes to @Appaluza (middle and centre), for best presenting the persona, especially with the moutaches as eyebrows!
For those who have opened papers and turned on the news to descriptions of the latest bug ‘Shellshock’ aka ‘Bash Bug’ thats terrifying description has included words such as ‘deadly’ ‘severe’, ‘critical’ and ‘catastrophic’, I thought I would simplify what it’s all about.
Alibaba has become the world’s largest IPO, yet only half of Chinese consumers are connected to the internet. So, with over half of the population still up for grabs, is there room for competition or will Alibaba monopolise the market and the rest of us will all follow suit?
Customer experience is quickly becoming its own currency and it is not a currency the finance industry here in Australia knows how to invest in. However when we look at the finance industry in Australia through a customer experience lenses we do not see an industry that is embracing and utilising new technology, nor do we see an industry that is willing to challenge, let alone change, the way it delivers its products and services to suit the needs of a an ever diversifying customer base.
This week our global head of digital joins the likes of Trip Advisor, Ticketmaster and a host of tourism boards to discuss how digital channels and technology can help the travel and tourism sector resolve major business challenges by enhancing the customer experience.
Whether it’s the flavour of the month or the new standard, agile methodology is definitely the talk of the town. It addresses the major concerns that traditional waterfall run projects have and allows an organisation’s team to show the fruit of their labours quickly and frequently. Now, this isn’t a typical “hey everyone, how cool is agile” post as I’m sure most people reading this will have a basic idea of what an agile methodology is all about. What I will discuss is how you can engage your agency to work with an agile project.
Last year we opened our first Asia office in HK. A year on and we are getting ready to launch our first report for the region on China's digital maturity. Here, our founder Paul shares his views with the HK digital press on why organisations need to look to the power of "digital transformation" in order to succeed in today's digitally savvy world
UK This Summer we poke to Austrade about ‘Why Australia’? And why our success in the Australian market is now supporting our expansion into the Asia-Pacific region.
Precedent are proud to announce Water Corporation as bronze 2014 Stevie Award winners in the energy and utilities website category. Winners were selected from more than 3,500 nominations received from organizations and individuals in more than 60 nations and were judged by more than 250 executives worldwide.
Although extremely rare, frustratingly, when it does happen, more often than not the issue does not lie with the infrastructure but with the limitations of human beings. However there are also those times when the dangers of the speed at which the Internet is growing can catch up with us and wreak havoc, and this Tuesday at 8am was one of those moments.
Moonee Valley City Council have just launched their new mobile site as part of an initiative to increase communication channels and meet demand from users accessing the council's site via mobile.
Although the blind and visually impaired benefit directly from an accessible website, they are not the only reason accessibility is important. When we make our web sites accessible, we are creating an inclusive environment for members of our community regardless of their disabilities.
We have joined up with Nile in Edinburgh to co-host the second BIMA 'Breakfast Briefing' which will look at ‘Building a Successful Digital Business’ and the issues around this.
In 1974, when the nation was being wowed by Ceefax and twisting Rubik’s Cubes, the Anthony Nolan Bone Marrow Register was established and began its battle against blood cancer.
This month Santander launched their new website, around the same time that we released our latest whitepaper 'The Mobile Finance Experience'. So, as they were previously ‘immobile’, I thought i'd take a look to see if the new site was an improvement, and use comparethemarket.com to get myself my very own Sergei.
We’ll be discussing how to employ the latest digital-first tactics that drive actions and reactions in an increasingly challenging sector.
A recent Bond University report into video game habits in Australia states that the average adult gamer has been playing video games for 12 years. As digital experience designers, what can we learn from the techniques game makers have been using to form these strong bongs with their players?
Join us on the 2nd of July for a free conference for membership organisations, that will look at how the sector can and should be using digital and new technology to make attracting and retaining members that much easier.
The latest edition net magazine has just been published and the showcase feature 'How we built' is a four page interview with a few of our rather talented team, responsible for the responsive, accessible site that we completed this spring for the Royal National Institute for the Blind.
The Econsultancy Digital Top 100 has just been published and Precedent have jumped up the league table once more. We’ve moved up a whopping 21 places year on year to no.54 and once again we've moved up the design and build rankings, sitting just shy of a top 10 UK spot at no.11.
It’s not about working in silos and delivering your strategy document, it’s about collaboration and reacting to the trends and developments around you. Read our latest guest blog, inspired by our report and seminar series which explores how organisations can and should be 'engaging with their audiences in a digital world'.
Launching next week - The Mobile Finance Experience Whitepaper’surveys 50 financial organisations, from banks and building societies to asset managers and online only providers, to see who is providing the best mobile experience for their customers.
Launched today, Homerton’s new website aims to incorporate all of their hospital and community health services, following on from the integration of community health services which marked a major transformation of Homerton’s role and identity as an organisation.
The website we delivered for Henderson Global Investors has just won AIC Best Website Award 2014. Our MD Hardip Bhamra summarises the exciting project and fantastic achievement.
You know you work in a rapidly changing industry when 2004 felt like ‘a simpler time’. But when exactly did websites stop being just websites? Our Global Head of Digital shares her three top tips on managing digital innovation.
Part of a UX Consultant's responsibility is to truly understand the people we are creating for in order to ensure the digital solutions we create align with their needs and provide value. Here are four ways for city councils to better understand their residents, visitors and business owners.
From one man and a Mac to a global operation, 2014 sees Precedent mark 25 years in the digital industry. We are very proud how far we have come from our humble beginnings and thought it would be nice to chart some of the key moments in our history.
This month we collaborated with marketing magazine The Drum to create the 20/2000 visionaries campaign, to mark our 25th anniversary and to celebrate the work of 20 other digital pioneers that have been around pre-2000 and achieved great things.
Precedent's Digital Experience Director, James Downes offers his thoughts on Online Services, the third of five key areas we have highlighed in our latest report, that should work together as part of a customer engagement strategy.
As part of our latest report, looking at how to engage your customers in the new digital word, Precedent's MD - Asia Pacific region - Sean, offers his thoughts on where customers are and what they are using.
How can you use your digital assets to attract, service and retain your customers? As part of our latest report on customer engagement, Precedent's Global Creative Director, Tori Winn, offers her thoughts.
For any designer aspiring to work in the digital industry, here are a few of my personal top tips on how to get the best out of your experience and exceed expectations.
Working closely with the WCAG accessibility experts in RNIB along with a visually impaired consultant, we delivered a new, responsive website for the RNIB, a leading charity, offering information, support and advice to almost two million people with sight-related issues
We recently launched the new BMA mobile site, with an informed information architecture that has been created using data been gathered over the past year on the most visited pages both on mobile and desktop.
After conducting a survey of more than 800 residents, Water Corporation identified the need to improve the way in which they interacted with customers and the wider community through a business-wide digital transformation.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Having spent hours looking for a contemporary quote that would set the tone for our latest report, I couldn’t find an example that did it so perfectly as one written 27 centuries ago.
Water Corporation's Education Booking Calendar has just launched which will help transform online booking in the education sector.
I’ve spent the last couple of weeks reviewing a wide range of professional service firm websites – from legal firms, to accountants, wealth managers, management consultancies and technology advisors. Overall I have been underwhelmed by a sector that should be leveraging the web far more effectively than it is.
For the vast majority of people, the words, phrases and acronym’s I churn out on a daily basis sound altogether foreign. So, in order to try and demystify the world of hosting, I’ve created my own two part jargon busting guide.
This months guest blogger - Gary Keene, Head of Enterprise at Kulu Valley - explores the six key video trends that are having a substantial impact on the ways in which clients are maximizing the ROI of their video investment.
Our latest report uses best practice examples from over 25 organisations across a range of sectors to demonstrate how and why organisations are rapidly moving away from the more traditional tactics based marketing strategy towards a customer engagement strategy.
Investing in good web hosting can drastically improve your SEO and usability and increase sales and engagement, but it's easy to get bamboozled by the smokescreen of technical jargon banded around. So I have put together a simple introduction to business hosting.
I was 5 years old when Sir Tim Berners-Lee invented the world wide web, the impact of which has been beyond anything that people in 1989 could have conceived. Precedent was launched that very same year, destined to have the web at its heart. But what has 25 years of the web really meant? And where do we go from here?
Leadership teams need to fully explore the digital world if they are to be seen by their staff and customers as credible custodians of a digital future. I have collated a list of 25 mini projects to try alongside your day job. Hopefully you are doing many of them - but if not - now is the time to take action.
Digital innovations and social media have always been well adopted by the travel and leisure sector. They rely on staying ahead of the curve to deliver customer experiences that ensure they remain competitive and can steal the market share. But could wearable technology really be the next big thing?
Personas are one of the most important tools in the UX toolkit but they can create confusion if you’re not clear on how they should be used. We get a lot of questions on the topic, so here's part one of our quick-guide to what they are, and what they are NOT.
Sidney Weinberg, one of eleven childen to a Jewish wholesale liquor dealer made his way up Wall Street from a janitor's assistant to CEO. This is the power of a story and how we use stories in all areas of digital.
Last year we gave our website a complete overhaul and went responsive. We were pleased to see our lovely website featured in a recent econsultancy blog - '10 responsive digital agency websites'!
How do you visualise 25 years in digital? Here's an insider look at the new brand mark created by our designers to celebrate Precedent's latest milestone.
We shared our knowledge of the travel, tourism and destinations sector, presenting at a number events across 2013. In this five minute video, our Head of Digital - Lindsay Herbert - summarises what our latest report for the destinations sector is all about.
There are some things everyone feels entitled to be rude about. James Blunt is high on that list. But despite being mocked and derided, Blunt has risen above the insults with wit and transparency and is well on the way to becoming a Twitter hero
It’s not really news. We’ve been banging on about the rise and rise of mobile since 2011. But then we were looking at the straws in the wind and seeing what the early adopters were doing. Now we’re well into the mainstream, and if you’re not fully capable of supporting smartphones and tablets, you will be left behind.
As a destination, you’ve always relied on a local network of businesses to help bring visitors to you. Whether it is leaflets in B&B's or adverts on the sides of buses, you’ve always known that accommodation and transport services help you. But there is a lot more you could be doing. The question is, are you exploiting those opportunities?
Digital Transformation. What is it exactly? It's tempting to talk about digital generation, mobility, the rise of social, the wisdom of the crowd and big data, but I think there are three key elements to creating 'The Digital Transformation Engine'...
Could we have predicted back in 2005 that the ipad would launch in 2010 and change the whole PC business? And what about Google Glass? Do we know what impact it will have had by 2018? Probably not. But future proofings not impossible. We look at what is achievable and how to tackle it.
This week The Drum published their New Years Honours list and our very own non exec Phil Jones was crowned 'Networker of the Year'.
Our Head of Digital, Lindsay Herbert shares her thoughts on digital trends and with dot rising at this years Digital Marketing Show.
We had the pleasure of working with the team at St Andrew Links, delivering a new website and mobile app that informed and engaged the user and provided a world class experience. Watch our latest video telling the story of how we helped transform the online presence for ‘The Home of Golf'.
How I used my new personal adaption to change as inspiration to redesign the digital experience of one of Australia’s biggest universities..
YACWA launch their app to provide the youth of WA with an easy to use device to build stronger connections in the community.
Western Australia’s leading supplier of water, the Water Corporation, wins Sitecore award for delivering their customers with the optimal online experience.
Now Sundays are usually a day of rest and relaxation but we ditched our dressing gowns and slippers and shook off our Saturday hangovers for a day of pitching, judging and most importantly – Winning!
This month, we are delighted to announce that multi award-winning creative director Tori Winn, has joined us in the role of Global Creative Director to help bolster our continued growth and creative output across our UK and Asia Pacific operations.
Earlier this month I was sat on a plane bound for Kristiansand in Norway where I had been invited as a main speaker for the 2013 Digital Tourism Campus for the destinations sector. At that time, I naively thought my next blog post would be highlights from the conference. Instead, I now find myself reminiscing on what was definitely one of the most surreal (and terrifying) moments of my professional career so far.
The RSPCA have recently launched their latest campaign, developed through their ongoing partnership with Precedent.
You don’t need tights and a cape to be truly transfomational but we stumbled accross a great blog from a recent attendee at our Daring to be Digital seminar which may just inspire you to tackle your digital project superhero style!
Here at Precedent we are always tracking digital innovation and examples of best practice and we always try to share our thoughts and findings with our clients and anyone who will listen.
This week we are delighted to announce the official opening of our Hong Kong studio, located in the heart of Wan Chai.
Our new dams and rainfall tool for Water corporation has just launched, reinforcing the importance of a user centered design.
I am one of those people that have, in the past, stated loudly (and with no little fear that someone might call me on it) ... "I can't draw."
We were excitied to get involved in Western Australia's premier fundraising event for WaterAid, the 2013 WaterAid Ball which provides relief from poverty from some of the world's poorest countries.
On July 31st this year my attention was grabbed by the headline of a newspaper. The narrative that accompanied the headline started by saying that ‘Britain is changing at the speed of light’ and went on to say how the newspaper welcomed ‘ the incredible transformation of our country by technology’...
We are proud to launch the online store for high end men’s clothing brand, Tom Morris. Built using the Kentico CMS, and designed to work across mobile, tablet and desktop, the site brings together shopping, lifestyle editorial and even a little history.
Our UX Consultants attended the UX Australia Conference, which brings the UX community together to meet up and chat about all things UX. Our consultants share their insights here.
Yesterday the BIMA shortlist was announced and we were delighted to see that the St Andrews Links design and build project has just received its second shortlist of the year!
Our last seminar for the destinations sector - The DREAM day out - saw the heavy weights of the sector converge at the BFI for a morning of digital brainstorming and discussion which focused around our latest digital report ‘Digitally promoting and enhancing the visitor experience’. One of the real talking points for our attendees was the dreaded debate about ‘FREE WIFI’.
We're excited to receive the news that St Andrews Links is a finalist for Best Use of Visual Design at the DADI Awards 2013, but the Edinburgh studio who put in all the hard work to deliver the goods are over the moon and rightly so.
When as a digital agency you decide it’s time to re develop your own web site there is a combination of fear and excitement. Perhaps a little more of the former! But today – 1st August 2013 - I’m delighted to say that with a little blood, sweat (worsening by the second with the heat wave outside) and tears, our new website has gone live!
Today, at the second in our Daring to be Digital breakfast seminar series, we launched our latest report, which looks at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you? What is the difference? And what is the business impact?
New website marks the 100 year anniversary of Wales’ most celebrated poet – Dylan Thomas
The Design Week top 100 consultancy survey results have just been released and we are delighted to see we have risen up the ranks once more and are now at number 22.
This week, our user experience and destinations sector expert, Rob Van Tol was out and about in London speaking to an audience of the UK’s leading visitor attractions at a rather glamorous Park Lane location - The Dorchester.
The BIMA 2013 Hot 100 list has been announced and our very own Paul Hoskins, founder of Precedent is in it!
eConsultancy have just released their Top 100 Digital Agencies Report and we have moved up the rankings once again...
As Head of Mobile for Precedent, John Campbell is interested in how digital strategy, trends and acceptance differ across countries and sectors. His last strategy work in Australia was in 2011, and so with anticipation he set out to see what changes there have been in mobile reach.
There are just nine Conservatoires in the UK but how do you stand out as the best and attract that small pool of media savvy, musically hungry students that everyone is vying for?
It was all looking so positive. Dynamic client, interesting sector, decent budget. And then I read the final paragraphs of the brief: "We use a royalty-free image library. We will not be commissioning bespoke photography for our new website."
Ryan Sackett, UX Consultant at Precedent wonders whether UX has slowly taken over his life.
Life is tough for parents. The last thing they want to worry about is deciding where to go on holiday, what movie to watch in the cinema or what smartphone to buy.
As a tech addict John Campbell finds it challenging but refreshing to have a weekend where there is no tech allowed.
Lindsay Herbert has collected three thoughts that relate well to her work as Head of Digital Marketing that she hopes will also be a help to others.
Adrian Porter recommends that attractions should ensure that every aspect of their digital engagement works simply and intuitively in order to minimise drop out and maximise conversion rates.
Robbie Deng describes the importance of understanding the distinctive regional preferences of social media platforms especially for audiences based in East Asia.
Digital communications and engagement plays a crucial role in not just recruiting visitors to an attraction, but also in ensuring that they have a satisfying and rewarding experience at it.
If they ever make a rock opera about developing new websites, consultants like me would bounce in, a la the Spice Girls, asking: So tell me what you want, what you really really want? And our clients would respond in Queen-esque falsetto: I want it all…and I want it now!
Launched in December 2012, Streetlink enables members of the public, police officers, healthcare professionals, and rough sleepers themselves to make contact with local authorities and support organisations.
As monsters go, a mass of clearly written information doesn’t sound that scary. Quantity, however, has a quality all of its own. As the number of web pages climbs past the few thousand, the ability of the web team to control it evaporates.
Amit Joshi describes his 3 months of work experience in Precedent's Perth office.
Lessons from our latest industry report '20 Scottish single malt distilleries: No time to sit still - building brand awareness in the digital world'
Adrian Porter examines how financial brands are still struggling to reconcile their online strategies, the purpose and focus of their various channels and the teams that run them.
Adrian Porter and Lindsay Herbert spent a somewhat exhausting, but very fruitful time immersed in all things educational at the CASE Europe conference in Birmingham last week.
The City seeks to explore how digital technology can help keep Melbourne one of the greatest places to be today — at work, at play and at home.
Our forthcoming report looks into the digital presence of Scottish distilleries. Specifically, those producing single malt whisky. As a result Adrian Porter has been trying to get his head around what is a somewhat complicated business, and what they should/could be doing online.
Our recommendations seek to make organisations think of ways, other than pdf and page turning software, of making the membership missive more interactive, content rich and accessible, as well as easier to distribute.
Adrian Porter describes some approaches to getting buy-in from the top to ensure a digital vision is at the heart of your organisation’s future.
Four of us from Precedent Edinburgh donned our Lycra and went down to Melrose in the Scottish Borders to take part in the 90km, 4 Abbeys Cycle Challenge - on tandems.
With many structural changes, mergers and service changes within the NHS, it can be a challenge to communicate these successfully to your audiences. However digital can be the perfect way to not only keep your audiences informed about these changes but also help them to embrace new ways of delivering services.
There has been much debate about Facebook’s timeline with an equal following of lovers and haters. With many marketers still finding their feet, we've put together a short hit list to help you make the most the timeline’s features quickly and easily.
Adrian Porter shares some of our techniques for getting senior stakeholders to take digital seriously and release budget for digital projects.
Design student Harry Rees describes his work experience at Precedent's Cardiff office.
Mobile is big business. Gesture and voice based interactions have introduced a new way of interacting with the web, driving innovation and influencing customer behaviours and expectations.
Building on our digital finance report, we proposed a roundtable event to get marketers and compliance professionals together to find some positive recommendations.
The roundtable discussions at our Digital Finance Forum quickly sparked participants swapping success stories for overcoming compliance restrictions and old fashioned thinking towards social media and blogging.
Professional organisations are struggling to attract younger members. Sure they have the full attention of the youngsters when they are training, or they are aiming for some letters after their names, but after this engagement levels drop off considerably, if not entirely.
To be successful in the social space brands must not push traditional sales messages and need to adopt the tone of the medium (or a suitable personality), listen as well as talk, and wherever possible offer some sort of value, opinion, or insight.
On Friday we hosted a whole morning of finance-related presentations and workshops at the University of Chicago Booth School of Business.
Six of our experts provided insight from our recent report into the online landscape for UK financial service firms covering every aspect of digital strategy.
In this, the fourth of a six part column contributed by Precedent to PSMG magazine, Lindsay Herbert talks through some deadly sins of social media, while giving three simple rules to help you succeed in the social space.
Adrian Porter introduces our latest sector report: Integration or isolation? - The digital landscape for UK financial services.
Do you spend more on marketing your website than you do on ensuring that it is a high quality, engaging experience that lets your audience do what they want to do easily? I'm guessing yes. Most organisations do.
In this, the second of a six part column contributed by Precedent to PSMG magazine, Mark Sherwin looks at the best way of learning from you users and their needs.
It's good to see so many designers creating work to support the fundraising effort for the Japan earthquake appeals this week.
With some recent figures in from the industry we have been looking at some of the trends in mobile market share, from device manufacturer to operating system.
Finding the right good quality health information is getting harder by the day for the public. GPs have an important new role in directing patients to NHS and charity websites, but this is not yet part of the 'information revolution' that we have been promised.
Web 2.0 has turned the internet into a giant virtual playground where the choice is to fit-in or fall-out. Thanks to social networking sites, your brand, products, and services are up for round-the-clock criticism and review.
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Explore our reports
Find out what events we are speaking at and running in London this month and next.
New case study up on the website about some of the work we've been doing with the State Heritage Office WA. Check out the case study here...
We've loved the great discussions our latest Higher Education whitepaper has sparked. Read the report here...