‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Containing insight gleaned from a survey of more than 50 clients and over 20 interviews with those responsible for delivering a variety of digital projects, this much awaited report, produced by Adrian Porter, Head of Strategic research at Precedent, includes first hand tips and advice on how best to achieve transformation from a variety of individuals who are already on the road to achieving it
The report highlights the importance of getting digital out of the marketing team and into the boardroom and identifies the 10 key enablers that a selection of Precedent’s clients and digital experts believe need to be at the top of the agenda when undertaking a digital project and gaining board level buy in. From strategy, to finance, customer experience to strong governance, the report clearly demonstrates how digital impacts all parts of a business and argues the urgent need for getting digital onto the boardroom agenda.
This report is a must read for those undertaking or looking to undertake a digital project of any kind. Precedent Chairman and Founder, Paul Hoskins has worked in digital since its incarnation and says whilst ‘transformation’ is a buzz word now, ‘It’s really nothing new as a concept, it’s the implementation that clients struggle with. Now more than ever, ‘digital’ is mission critical for business. Digital offers enormous opportunities to transform organisations, how they do business, where they do business and indeed what business they are in. That is why I believe that every organisation that wants to survive and thrive must have digital within its DNA and this report provides readers with the challenges and tangible benefits realised from those who have begun the journey to digital transformation.’