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Watch Jenni Williams present customer experience at the NHS Elect Annual Conference

We were delighted to be invited to speak at the NHS Elect's Annual Conference this November, where Jenni Williams (Director of Strategy) presented our popular CX: Survival of the Fittest concept.

Focusing on customer experience is now integral for any organisation, especially those within the health and care sector. By making an experience easy for your customers, be that your patients, doctors, and health professionals, you have the opportunity to implement efficiencies across the board, saving your organisation time and money and ultimately satisfying your users.

There are a range of ways that the health and care sector can improve their customer experience. Jenni will illustrate this using our CARE model of CX fitness (culture, analysis, rational, emotional), evidenced by real life case studies from the health and care sector, such as the British Heart Foundation, the General Medical Council, Big White Wall and commercial organisations such as Netflix, Coca Cola and Disney.

You can also download our CX: Survival of the Fittest report to find out how you can deliver a great customer experience through digital.