In 1974, when the nation was being wowed by Ceefax and twisting Rubik’s Cubes, the Anthony Nolan Bone Marrow Register was established and began its battle against blood cancer. 40 years on and they have facilitated over 10,000 lifesaving transplants and continued to advance and revolutionise the field of stem cell transplantation.
We were delighted to find ourselves working with this incredible charity last year, delivering their new responsive website to ensure it became their hardest working asset. We are pleased to say that the results have been higely positive so far, and this week it was announced that the website is a DADI Award finalist for the Not for Profit website.
Our challenge was to find a way of demystifying the modern yet highly misunderstood donor process, delivering a website that worked hard to inform and engage their audience, and that ultimately helped them to help achieve their key objective - growing the bone marrow and blood stem cell donor register.
8 ways you could save a life was born. We streamlined their messaging and creating clearer calls to action which provided a backbone for the site and enabled us to deliver against a number of key goals.
#1 Donate stem cells
#2 Raise money
#3 Take part in a fundraising event
#4 Give money
#5 Donate your umbilical cord
#6 Campaign with us
#7 Volunteer for us
#8 Partner with us
This enabled us to deliver against all of the objectives set out by the client:
Increase the completion rate of donor registrations – up 8%
Increase number of ethnic minority donors using targeted design, campaign, and content features.
Increase awareness of the reach and impact of Anthony Nolan – Unique visits up 34% and visits via Facebook up 200%.
Winners will be announced in October. There's some great work in that category so we are in good company and look forward to hearing the results of the judging