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Case Study

Western Australian Museum

WA museum site on desktop

www.nationalanzaccentre.com.au

The new National Anzac Centre explores an integral story of Australian and New Zealand history. The Centre was launched on 1 November 2014 to mark the 100-year anniversary of the departure of the Anzac convoy from Albany. The interpretive centre, curated by the Western Australian Museum, needed an impressive online presence to match the physical experience.

A priority of the Centre and accompanying website was to provide a world-class experience through content personalised to the visitor. Our brief for developing the website was clear: enable all users to explore the rich Anzac story through the unique perspective of those who experienced the war  first hand, complementing the interactive experience offered at the National Anzac Centre.

Stepping back in time

In order to understand the Centre’s target audience, we worked closely with stakeholders developing personas to highlight key user tasks, needs and motivations. It was clear the online experience would need to cater for a broad audience, from Generation Z’s discovering World War One stories for the first time on their phones, to their grandparents researching history and exploring the rich content from their home desktop.

Paying respect to the Anzac history, the designs intended to provoke reflection, pride and empathy, without wanting to over-emotionalise the subject. Using Thylacine’s interior design work as a muse, the fonts and colour scheme tie in directly to the Centre itself.

Taking the physical designs online meant we were cautious about the site being too austere and to avoid this crafted textures and depth to create a more tactile, rich experience online, which would echo the experience that visitors receive at the Centre. Using the entire screen for imagery allowed us to enhance the storytelling of the soldier’s journeys, allowing visitors to get lost in every step.

Wa Museum icons
WA Museum pages

Bringing an 100 year old story to life

Providing visitors a deeply personal connection with the Anzac experience drove the content and aesthetic development for both the website and National ANZAC Centre.  The website houses an extensive database of content which supports both the responsive website, and the interactive screens at the Centre.

Users are presented with a character card when entering the Centre, and they assume the identity of one of 30 Anzac characters or two of their foes. The visitor is transported through history with the aid of interactive screens, rare memorabilia and in-depth digital story telling. The content is presented according to the user’s identity card which displays content onto interactive screens, all housed in the Drupal 7 CMS. After exploring the soldier’s stories, users have the opportunity to post live comments to the interactive walls at the Centre  and to the website.

Launched in November 2014, the website is a leading example of user experience, interactive design, and immersive learning. The website will allow all users to celebrate Anzac history, and support thousands of people visiting Albany for commemorative activities throughout 2014 and into the future.

Morgan Strong, Manager, Digital Services at the Western Australian Museum:
“Precedent were a joy to work with. We have an experienced technical team, and working with them felt like an extension of the Museum. Due to compressed timelines, the content and design had to constantly change and working with Precedent we were able to roll out innovative, agile solutions to deal with the site as it evolved. ”