We build innovative, customer-centric digital experiences based on solid human research, using leading technologies to secure our clients' digital futures.


Smart people solving problems

We are the heart of the Precedent Alliance, a powerful network of domain experts sharing a common culture and standards.

We solve problems and identify opportunities. Our approach begins with an understanding of what makes us human. Combining this understanding with technology, we establish context, use insight and apply empathy to create experiences that provide a competitive advantage.

Precedent Alliance

Digital isn’t ultimately about digital – it’s about people and products.

No one agency can deliver all the necessary capabilities to the highest level required. This is why the Precedent Alliance was formed. The Alliance gives Precedent depth and breadth enabling us to combine the best in breed across branding, strategy, CX, build, content and media planning. We can even help you build your own internal team, all without the hassle of multiple suppliers.

All Alliance partners have similar values and culture, use the same project processes and deliver work under the same contract.

Specialist sectors


We're higher education experts and have worked with over 50 higher education institutions, and many international education organisations, from scoping tender requirements and strategy creation, through to iterative design, build and implementation of university-wide transformation programmes. There’s no one better placed to help these organisations navigate the rapidly changing and technologically advanced global education market.

Get a copy of our Bums on Seats report and arm yourself in the digital battle for students.


As membership specialists, we’ve redefined and modernised the member experience for many leading membership organisations. Using digital to go beyond marketing, solving organisational problems and deliver better member services, with a focus on retention, engagement and reversing member attrition.

Grab yourself our New Membership Mindset report and see how we think you can redefine the heart of member experience.

Third sector

Third sector doesn’t mean third in line when it comes to creating high value at low cost. We’ve helped many not-for-profit organisations and charities achieve transparency, engagement and success through insight-driven digital marketing and human-centred UX design, creating space for them get on with their mission.

Get practical and benefit from our quarter of a century of experience by reading Digital Transformation: A Practical Guide.



  • Technical strategy
  • UX strategy
  • Digital strategy
  • Content strategy and creation
  • Brand strategy
  • Data-driven research
  • Search
  • Analytics
  • Media planning
  • Global social strategy

User experience

  • UX design
  • Information architecture
  • User research
  • Usability testing


  • UX design
  • UI design
  • Creative direction
  • Art and copy direction
  • Voice, tone and messaging
  • Digital identity guidelines
  • Content creation


  • Technical consulting
  • Full-stack development
  • Third-party platform integration
  • Platform migration
  • Prototyping
  • CRM design and implementation
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Partners and Platforms

Delivering exceptional experiences means choosing the right partners. We work with the best.

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01 Aug 2016

Bums on Seats: The digital battle for students

01 Dec 2015

The New Membership Mindset: Redefining the member experience with impact

01 Jan 2017

Digital Transformation: A practical guide