The whys and hows of human-centred design

The whys and hows of human-centred design

Just a few years ago, user experience (UX) design was a competitive advantage: forward-thinking organisations started building their digital platforms based on an understanding of what their users wanted and needed as a way to stay ahead of the competition. 

As much of the interaction people have with organisations has shifted online, and people have come to expect a seamless online-offline experience, a commitment to quality UX design has now become a necessity for all organisations, regardless of industry or size. 

In this infographic, we've demystified a few of the key terms used in UX design, and provided a step-by-step guide to each phase of the human-centred design process to implement in your own organisation.

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