Royal College of Occupational Therapists

Changing digital to change lives

Sector

Membership

Location

London

Introduction

The Royal College of Occupational Therapists (RCOT) has a thriving and diverse membership that looks to them to set professional standards, provide support, and promote and protect the interests of occupational therapists among the public, policy makers and commissioners.

Brief

RCOT’s existing website was underperforming in a number of areas. It was difficult to use and offered an inconsistent user experience, with poorly organised content and limited search functionality. In addition to this, the photography on the website did not accurately reflect the reality of the occupational therapy profession, which was reducing the impact of RCOT’s brand.

They approached us to carry out research into their members and a wide range of other audiences, and to develop a cohesive vision of what they should be achieving digitally in order to deliver their objectives and meet audience needs. This was accompanied by a five-year roadmap of product and service rollouts to help them achieve that vision, modernising their core website through intelligent user experience (UX) design and a brand refresh.

Process

We started the Discovery phase with a bespoke schedule of research and engagement activities that included desk research, workshops, interviews, focus groups and review of the results of a recent member survey. Our engagement culminated in a series of ‘roadshows’, which involved our consultants touring the length and breadth of the UK to run focus groups with the organisation’s members, aiming to ‘plug’ any gaps in understanding of their needs. We used the findings to develop personas for priority audiences and inform the structure and function of the new site.

In parallel with this, our extensive research with RCOT staff and external stakeholders was used to define a digital vision, together with a roadmap of products, services and internal activities needed to deliver the vision.  This brought together the organisation’s objectives, member needs and the views of a wide range of other stakeholders, putting the College in a stronger position to serve its members and other stakeholders and to grow its influence. 

We developed the site IA based on the insights from Discovery and defined the rest of the user experience and design. We also worked with RCOT to develop a taxonomy to support more effective search and filtering of content on the site. We streamlined the process by exchanging wireframing for the creation of clickable interactive designs. To achieve the design objectives, we proposed an approach using illustrations, and RCOT are now planning to use illustrations across other marketing collateral.

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Execution

We handed over our insights and designs to CTI Digital, our trusted Drupal implementation partner for the site build. To make sure that the transition from discovery to development was as smooth as possible, we worked collaboratively by including them in our sprint reviews and being involved in their early development sprints.

We are delighted to have worked with this inspiring organisation, to paint a powerful picture of the important work they do. By delivering a five-year roadmap, we enabled them to embark on a journey of digital change, helping them to provide more value through their products and services, and to successfully convey their vision through their digital channels.

Would you like to hear more about our work? Get in touch.

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Skills

Strategy

  • Technical strategy
  • UX strategy
  • Digital strategy

User experience

  • UX design
  • Information architecture
  • User research
  • Usability testing

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